High Five Wine Co. is a bunch of fun-loving adventurers who grew up as hikers, travelers, outdoor enthusiasts, and explorers. Oh yeah, and they like wine. They contacted Distill to help brand their new portfolio of wines which are meant for casual, relaxed moments between friends and family.

This meant the labels needed to be less serious and formal than most labels in the wine market. They needed to feel accessible and stand out. So we used lots of bright, bold colors, and illustrated a cast of characters in fun, social, casual experiences, letting shoppers know that any time is a pretty good time to share and enjoy a refreshing, well-rounded glass of white wine. Cheers!