2008
Don't Tread on Me started as a simple assignment to "make a banner" for US soccer fans to show support for the US Men's National Team during games. From there it grew into a rally cry for the team, the fans and fanatics alike, spanning two World Cups. At the beginning of the campaign, we worked on the logo and branding: t-shirts, giant banners, stickers, tattoos, field boards, trucks, print ads, OOH... and eventually a recap book which shows the campaign in action and just how far the brand reached. Even though it launched over a decade ago, fans can still be seen waving signs and wearing Don’t Tread on Me gear at games today.
Nike US Men’s Soccer - Don’t Tread on Me
branding & graphic design
ILLUSTRATION
environmental DESIGN
APPAREL DESIGN
Completed at Wieden+Kennedy
