When it comes to Central Oregon, people have a lot of vacation choices. The problem for Sisters, Oregon, is that they often drive right through town without stopping on their way to Bend or Sunriver. Maybe folks have heard of Sisters or they think they know it – ”that cute, kind of honkey-tonk, Western-themed town with the saloon and saddle shops…” 

They might stop for a soft serve at the drive-in or pop into the quilt shop for inspiration. But do they know about Shibui Spa at FivePine Lodge? Or the starlit wine dinners at Open Door? Or live music over vegan bowls at The Barn? Have they explored the boutiques and fine arts galleries on the back streets? And do they realize Sisters has right-out-your-hotel-room-door access to some of the best epic recreation in the region? Turns out they don’t.

Our new brand tells that whole story, inviting visitors to the town Sisters has become. Without shunning its Western roots, we elevated the brand to convey a “new Old West” feeling, one that’s surprisingly sophisticated, thoughtful about where it's headed, and welcoming to all.