Ever been to the Southern Oregon Coast? As Travel Southern Oregon Coast’s design agency, we’ve helped build the destination from the ground up, so when our client said they wanted to “go big” on mountain biking to celebrate the completion of Whiskey Run Trails—64 epic, single-track flow trails near Bandon—we were all in. We pitched and executed branding with a year-long campaign push, strategically weaving the new Whiskey Run Trails (WRT) brand and messaging we developed into every channel in their toolkit. Anchored in high impact, whimsical illustrations by artist Chris McNally, we were confident that mountain bikers would respond to the invitation to try out our trails. Campaign elements included:

• Whiskey Run Trail print maps (distributed at bike events and bike shops up and down the coast)
• Brand campaign animations and videos like this and this, plus digital display and social ads
• Kids’ coloring pages at Oregon Coast Welcome Centers
• Yearlong rotating online content
• Whiskey Run Treasure Hunt Social Campaign - themed socks and merchandise hidden on the trails for riders to find and post about 
• Exclusive partnership with 7 Devils Brewery to produce and sell “Gnomewrecker IPA” featuring Whiskey Run art, with part of the proceeds donated to supporting the trails. (The beer is so popular they are producing it for a second year!)
• Merchandise: Socks, water bottles, t-shirts, place mats and coasters
• A Whiskey Run Festival featuring rides with the trail builder, sunset kayaking and crab feast, watercolor lessons on the beach with artist Chris McNally, paint your own gnomes, compete in Ride the Dirtwave flow duro challenge and more